Expanded Target Market 5. Mood Board 6. Competitor Analysis 7. Style Guide 8. Logo Design 9. Print Ad Company Profile About the Company: This company specializes in scented seasonal and specialty candles beginning in the holiday season of Creative Brief Overview: Yankee candle is the industry leader with over unique frangrances, 1 for most recognizable name in the candle business and have over company-owned retail stores.
Safety and Integrity. Business Equality. Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Yankee Candle Increasing online holiday sales with Facebook video and photo ads. Our strategy was to create engaging content to attract new consumers and lapsed purchasers.
Products Used. Dynamic Ads Personalize your ads without any manual work. Carousel Show up to 10 images or videos in a single ad. Photo Ads Inspire your audience with photo ads.
Video Ads Capture attention with engaging video ads. Automatic Placements Optimize your ads to find the most efficient placement. Lookalike Audiences Find people similar to your customers and contacts. Facebook Pixel Measure activity and conversions for your ads. We will continue to use Facebook for ad campaigns when we are trying to regain lapsed consumers.
We found the most effective way to do this was to show shoppers ad creative that felt new to them, made us seem relevant, and elevated our brand from when they last shopped with us.
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Yankee Candle is part of Newell Brands, Inc.. They invest in premium ad units and advertised on over 50 different Media Properties in the last year across multiple Media formats. Yankee Candle launched and advertised 2 new products in the past twelve months. We have 23 people on file in marketing roles at Yankee Candle. Key Contacts. MediaRadar helps advertising sales teams reach the key decision makers at brands.
Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.
We have identified 23 decision makers for you to contact at Yankee Candle, including Executives, Strategists, Media Buyers and Agency contacts. Lauren L.
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