To make business sense of sustainability, it first has to make sense for the business and be related to the business. Sustainability leaders develop a strategy that works for the business and its stakeholders, building on established strengths and USPs. This serves as a transitional bridge, so employees can relate to how the company has successfully implemented change previously.
Companies that excel the strongest in sustainability have a CEO who is genuinely inspired by the benefits of sustainability and drives the new agenda with a sense of urgency. At the same time, it is vital that sustainability targets are properly embedded into the organization, reinforced through standards such as key performance indicators. Make them count!
Before you know it, what gets measured will get managed. Embed, embed, embed Create a driving coalition. Establishing a task force for implementing sustainability principles is usually necessary, but it is crucial that such a group consists of dedicated employees with equal rights and responsibilities, and is without hierarchy. This group of people will hold the critical role of being a connecting party between the board and the employees, and therefore must have the trust and respect from both parties in order to influence them.
Good candidates for such a group would be employees who not only have energy and personal commitment to sustainability principles, but also have been recognized for successful engagement activities in the past. Motivate and engage Keep employees up-to-date, motivated and engaged. There are four types of CSR categories, and a CSR strategy helps you define which one is best for your business, ways in which you can implement it, and track the results of your efforts. A good CSR strategy builds a business case around how your chosen areas of CSR can integrate into your business growth plan, and makes sure that your initiative stays on track, hitting every KPI along the way.
A CSR strategy is essential to ensure your business delivers effective corporate social responsibility initiatives. Having a CSR strategy enables your business to remain goal-driven for CSR, and to know what success looks like for your initiatives.
Your CSR strategy can thread into your business growth plan. When you create a CSR strategy you align CSR with other business goals like improving employee engagement, increasing investor appeal, and solidifying your brand reputation. There are a few different ways CSR can integrate into business strategy. CSR can help with employee retention and employer branding , so can be aligned with your Human Resources strategy.
It can therefore integrate into your sales growth strategy or customer success strategy. Or, if your business is seeking investment, then trends are showing that companies with global sustainable development strategies are more likely to win investment opportunities. A CSR strategy is not built by one person alone.
A collective of productive heads is much better than one. However, the project certainly needs one core manager to lead the way, assign responsibilities and ensure everyone stays on track.
Depending on your goals of using CSR, it can also be the responsibility of marketing or communications teams. Above, we looked at what a Corporate Social Responsibility strategy is, here are the steps you need to take to ensure your strategy runs smoothly. Especially today, CSR can mean many different things to different people. Define or redefine what CSR means to your business, and make sure the entire business is on the same page.
Once you know everyone understands what CSR is, then you can start discussing it without bias or misconceptions.
Before your CSR strategy even begins, you need to get the project approved, and to do that requires buy-in from internal stakeholders.
Once you have an idea of the ways you can benefit from CSR, this will help guide your business case—spoiler alert for step three—to one that is more specific for your business. You may have seen this one coming, but launching a CSR plan does require a certain amount of budget and human resources from your business.
Put together a business case for implementing a CSR strategy and make sure you include all of the potential benefits a unique CSR initiative can bring to your business. It needs to be broader, cover what CSR can do for your business, and the initial resources required to kick the project off.
Next up on your list for implementing and launching a CSR plan is setting goals. Last modification Top of page. Homepage Main navigation Content area Sitemap Search. Context sidebar.
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