Historically, the Sunday Mail and the Sunday Post dominated the market. The Post was once so widely read it had a place in the Guinness Book of Records. Until the s the mid-market Scottish Sunday Express helped bridge the gap between the popular Scottish tabloids and the highbrow London titles such as The Sunday Times and The Observer. The first attempt at a Scottish Sunday broadsheet was the Sunday Standard - also published by the company which owned what was then called the Glasgow Herald.
This paper appeared between and and is widely remembered now as an editorial success but a commercial failure. Scotland on Sunday was launched in and at its peak in the late s sold about , copies. Today Scotland on Sunday sells 52, copies in Scotland and a few thousand more in the rest of the UK.
Last year The Sunday Times scaled back its Scottish edition dramatically, although it still sells almost 60, copies north of the border. Arguably, The Observer's Scottish edition has been little more than a token effort for several years. With sales of about 42,, the National Union of Journalists says the Sunday Herald's owner Newsquest had wanted local management to close the title.
The relaunch as a news magazine is, it is rumoured, an attempt to give it a sustainable future. The company has not commented on these claims but some at the Sunday Herald point out that they have had to live with claims from sceptics that the title would not last since the start.
News editor Angela Haggerty, a veteran of the pro-independence CommonSpace website, lasted three months as Sunday Herald news editor before leaving. In May the paper admitted it had made the wrong decision after it chose to report on a pro-independence march through Glasgow by using a photo of a small number of unionist counter-protestors on its front page.
However, the scale of online criticism over the decision prompted departing editor Mackay, who has been with the paper since it launched, to launch a strong defence of his newspaper. And there was a constant refrain that the Sunday Herald was some treacherous false friend of the SNP and the Yes movement.
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